In the wake of a series of data scandals in the recent months including the Facebook-Cambridge Analytica data breach, customers are obviously worried about their online privacy. To give users greater control over their personal data, Microsoft Research is reportedly working on a tool codenamed Project Bali.
Reporters first learned about the project via Twitter when the user Longhorn mentioned it in a tweet on January 2. This is how it revealed about Project Bali: “a project that can delete your connection and account information (inverseprivacyproject).”
Microsoft has quietly launched a beta website as well (not available at the time of writing though). It describes the project as a “new personal data bank which puts users in control of all data collected about them… The bank will enable users to store all data (raw and inferred) generated by them. It will allow the user to visualize, manage, control, share and monetize the data,” according to a ZDNet report.
It is interesting to note here that users would benefit from the tool not only in the manner in which they manage and control the online data collected about them but also by the ability to “monetize” it.