Artificial IntelligenceNews

Harnessing the power of AI in broadcasting: Report

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The use of Artificial Intelligence (AI) is becoming crucial for broadcasting to increase productivity and reliability. A recently published ITU report discusses how AI is now being used to optimise workflows for broadcasting programme making, to improve audio and visual quality evaluation, to efficiently utilize the frequency spectrum in television and radio distribution and recently even to create new programmes by mining archives as well as automatically targeting content to specific audiences or individuals.

The report titled Artificial Intelligence systems for programme production and exchange – reflects the work ITU has been doing on these issues, profiting from the experiences of programme makers and broadcasters who are doing just that.

ITU said it is joining hands with stakeholders to harness the power of AI to improve lives worldwide and seek solutions to the world’s greatest challenges. According to ITU Secretary-General Houlin Zhao, this “helps us to identify practical applications of AI that can accelerate progress towards the UN Sustainable Development Goals, which is what we are doing this week at the AI for Good Global Summit.”

“There is still an incredible amount of work needed to ensure that the use of AI in programme making and content distribution is for the benefit of the audiences,” said Mario Maniewicz, Director of ITU’s Radiocommunication Bureau. “We also need to make sure that the systems employed interact with each other. This and other Reports and Recommendations from ITU help to achieve that.”

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