Adobe and NVIDIA, longstanding R&D partners, have entered into a new partnership to unlock the power of generative AI to further advance creative workflows. The two companies plan to co-develop a new generation of advanced generative AI models with a focus on deep integration into applications the world’s leading creators and marketers use.

Some of these models will be jointly developed and brought to market through Adobe’s Creative Cloud flagship products like Adobe Photoshop, Adobe Premiere Pro, and Adobe After Effects, as well as through the new NVIDIA Picasso cloud service for broad reach to third-party developers. Priorities of the partnership include supporting commercial viability of the new technology and ensuring content transparency and Content Credentials powered by Adobe’s Content Authenticity Initiative.

Part of the NVIDIA AI Foundations cloud services for generative AI announced today, NVIDIA Picasso lets users build and deploy generative AI-powered image, video, and 3D applications with advanced text-to-image, text-to-video, and text-to-3D capabilities to supercharge productivity for creativity, design, and digital simulation through simple cloud APIs.

Earlier today, Adobe introduced Adobe Firefly, Adobe’s new family of creative generative AI models, and unveiled the beta of its first model focused on the generation of images and text effects designed to be safe for commercial use. Firefly will bring even more precision, power, speed, and ease directly into Adobe Creative Cloud, Adobe Document Cloud, and Adobe Experience Cloud workflows that involve the creation and modification of content.

Hosting some of Adobe Firefly’s models on NVIDIA Picasso will optimize performance and generate high-quality assets to meet customers’ expectations.

Adobe is also developing new generative AI services to assist in the creation of video and 3D assets and to help marketers scale and personalize content for digital experiences through advancing end-to-end marketing workflows.