Alexa Custom Assistant Now Lets Enterprises Build Their Own Intelligent Assistants


Amazon has announced a new solution called Alexa Custom Assistant that will enable device makers and service providers to create intelligent assistants tailored to their brand personality and customer needs.

The Alexa Custom Assistant is built directly on Alexa technology, providing companies access to always-improving voice AI technology, customized with unique wake word, voice, skills, and capabilities.

The brand’s assistant also coexists and cooperates with Alexa, providing customers the benefits of an intelligent assistant that is their product and services expert.

Global automaker Fiat Chrysler Automobiles (FCA) is the first Alexa Custom Assistant customer, and has already begun the planning process for the development of an FCA-branded intelligent assistant for integration in select vehicle models.

The company’s work builds on existing Alexa integrations in its vehicles around the world.

The Alexa Custom Assistant is based on constantly-improving spoken language understanding, intent routing, and response orchestration to provide a natural, intelligent, and conversational interface. Custom wake words are created using the same process used for developing the Alexa wake word and deployed through the Alexa wake word engine.

To create natural voice responses, each brand can choose their own unique voice. Alexa’s voice science experts will guide them throughout the recording process and develop the voice using advanced machine learning algorithms.

Finally, developers can leverage Alexa’s pre-built capabilities such as local search, weather, timers, and alarms, to further accelerate time to market.

The Alexa Custom Assistant is available now anywhere Alexa is supported: U.S., Canada, U.K., Austria, France, Germany, Ireland, Italy, Spain, Japan, India, Australia, New Zealand, Mexico, and Brazil, with additional countries to follow.