24/7 Carbon-Free Energy (CFE) sourcing puts transparency on companies’ carbon emissions that originate from power sourcing. Initially, companies do this for the environmental impact and environmental leadership as it is the quickest way to decarbonize power grids. However, Joan Collell, Co-Founder and Chief Commercial Officer at FlexiDAO, goes on to explain that there are also some business benefits too. Customer acquisition and retention are some of the benefits as customers demand more transparency on the carbon content of products and services. Collel explains further in this video how risk litigation is another benefit of 24/7 CFE and how it can have a positive impact on companies’ profit and loss.

Connect with Joan Collell (LinkedIn)

The summary of the show is written by Emily Nicholls.