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Blue Medora Rebrands As observIQ


Blue Medora has rebranded and relaunched its retained business as observIQ, post VMware’s acquisition of its True Visibility Suite team and products.

With a specific focus on developing next-gen agent technologies, observIQ is said to leverage over a decade of expertise in logs and metrics monitoring to emerge as a disruptor in the observability space. A key component of that strategy comes with the launch of its new open source log agent, also being announced today.

“With log data growing exponentially, we set out to deliver a solution that radically changes how enterprise customers deal with massive amounts of machine data at cloud scale. Commercial solutions such as Splunk are too costly and inflexible, and today’s existing open source solutions don’t scale at the log agent level,” explained Bekim Protopapa, observIQ CEO.

“The observIQ open source log agent extends the Elastic stack with unmatched technical performance – up to 10x faster than other leading log agents – effectively disrupting the open source logging landscape,” Protopapa added.

According to the company, observIQ’s agent is based on deep subject matter expertise established while developing and supporting Blue Medora’s BindPlane product. It is an IT operations data management platform that delivers a relationship-aware stream of metrics and logs in real time.

observIQ also announced a full stack SaaS log management platform built upon its high-performance log agent. Now in beta, observIQ Cloud allows customers to monitor multi and hybrid cloud environments at enterprise scale.

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