Diamanti has announced that as of July 1, the company will shift to a 100 percent partner-fulfilled sales model for its Kubernetes management platform.

According to the company, a strong partner sales model enables Diamanti and its partners to streamline operations and respond to customer needs, enabling customers to easily bring containerized applications to production — including stateful applications including databases, big & fast data applications AI/ML workloads.

“At Diamanti, we’re focused on providing transformative technologies that help customers modernize their infrastructure. A thriving partner program, through which all sales will be processed, is a key element to expanding our user base and helping more businesses worldwide future-proof their infrastructure for whatever challenges come their way,”said Diamanti CEO Chris Hickey.

Diamanti said it is committed to building demand for its partners through an aggressive sales and marketing strategy which includes: a data-driven account-based marketing (ABM) program; educational content and webinar programming; a new inside sales team; requirement to have all new orders fulfilled by a partner whenever possible.

“We will also be developing a new partner microsite to provide all of the assets our partners need to succeed, including updated solution briefs, new product videos, a sales configurator, and product trials,” added Hickey.