Facebook acquires AI startup GrokStyle


Facebook has acquired AI startup GrokStyle. The San Francisco-based company puts computer vision and AI to work to help users shop for furniture. The acquisition makes sense as Facebook is investing heavily in the technology.

Facebook hasn’t disclosed the terms of the deal. Though GrokStyle’s team and technology is expected to contribute to its capabilities, Facebook spokeswoman Vanessa Chan said in a statement.

GrokStyle thanked its customers, users and investors through a post on its website. The company mentioned that it would be winding down business.

“Our team and technology will live on, and we will continue using our AI to build great visual search experiences for retail,” it added.

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