Step App, the FitFi platform pioneering a gamified metaverse for the fitness economy, is officially launching its private beta in partnership with Usain Bolt, widely considered to be the greatest sprinter of all time, now serving as the face of the brand. The launch will give more than 20 million pre-signed users access to exercise, socialize, play and earn through the platform’s advanced tech, and introduce the brand’s ‘SNEAKs,’ digital footwear that users can buy, trade and wear digitally on the platform.

Earning KCAL token with each step, the app will unlock economic opportunity in developing markets within the United States and around the world.

Built on Avalanche, Step App’s rapid, low-cost blockchain is rich with composable intellectual property and grounded with a native metaverse, ready-to-deploy SDKs for smart contract solutions, NFT infrastructure, and more.

Usain Bolt, 8-time Olympic gold medalist and 11-time World Champion, will serve as the brand’s core ambassador, helping onboard millions of users around the world while attracting other premium brand partners and governmental organizations who share Step App’s vision for a healthier world through Web3.

Step App’s private beta is now open.