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Google Acquires North


Google has announced the acquisition of Canadian augmented reality wearables company North (founded in 2012 as Thalmic Labs). Backed by Amazon and Intel, North is said to have built “a strong technology foundation.” North will be part of the Google team based in Kitchener-Waterloo, Canada—North’s hometown.

“This acquisition is a terrific fit for North and, importantly, we’re staying here in Kitchener-Waterloo. We’re proud to have grown our company in the Kitchener-Waterloo region and are thankful for the tremendous support we’ve received from the community. We are looking forward to remaining in the region with Google,” North’s founders said in a separate blog post.

North also said it is winding down Focals 1.0 and will not be shipping Focals 2.0. Though the two companies didn’t disclose the value of the acquisition, it is reported to be around $180 million.

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