Google Cloud has launched Product Discovery Solutions for Retail, a suite of solutions built to help retailers around the globe enhance their ecommerce capabilities and deliver highly personalized consumer experiences in the first phase of their shopping journeys.
With Google Cloud’s Product Discovery Solutions for Retail, retailers can implement search and recommendation capabilities that enhance consumer engagement and improve conversions across retailers’ own digital properties.
Google Cloud’s Product Discovery Solutions for Retail include: Recommendations AI, Vision API Product Search and Google Cloud Search for Retail.
Recommendations AI pieces together the history of a customer’s shopping journey to serve them with customized product recommendations. Recommendations AI uses Google Cloud’s latest machine-learning architectures, so retailers can adapt to real-time user behavior and changes, accounting for variables like assortment and pricing, to ensure an unfractured shopping experience.
Vision API Product Search allows retailers to adapt to how today’s consumers are finding product inspiration and discovery whether that happens from retailer specific websites or on any social media platforms.
Vision API Product Search allows shoppers to search for products with an image and receive a ranked list of visually and semantically similar items. Vision Product Search uses ML-powered object recognition and lookup to provide real-time results of similar, or complementary, items from retailers’ product catalog.
Google Cloud Search for Retail pulls from Google’s deep understanding of user intent and context to provide retailers with product search functionality that can be embedded into their websites and mobile applications.
Recommendations AI and Vision API Product Search are now generally available to all companies.
Google Cloud Search for Retail is available in Private Preview.