Gupshup has appointed Gaurav Kachhawa as its Chief Product Officer (CPO). In his new role, Gaurav will be leading the overall product strategy, product management, design, growth, analytics and a global innovation lab.

Gaurav brings over two decades of product experience leading products used by millions of users at companies such as Adobe, Twitter, Electronic Arts and Zynga. Most recently, Gaurav was Sr. Director of Product Management with the Creative Cloud group at Adobe, where he was responsible for driving experience and engagement for Adobe’s diverse cloud offerings used by tens of millions of creatives globally.

Beerud Sheth, founder and CEO of Gupshup, said, “Gaurav brings a wealth of experience and passion for building delightful & category leading products, leveraging AI/ML technologies at scale, executing growth strategies and building a high performance product culture. He will be the driving force for our next generation of conversational messaging products and innovative experiences as businesses around the world look to meet their customers on their preferred touchpoints.”

Gupshup also plans to set up a Conversational AI Innovation lab in Silicon Valley, in addition to its presence in India, to tap into the global talent pool and build partnerships with key industry players.