Invoca has acquired DialogTech, an AI-powered call tracking and analytics solution for marketers, in a combined cash and stock deal. As part of the transaction, DialogTech divested the Swydo operating unit. Swydo will continue to partner as an independent entity with Invoca and DialogTech.

With this acquisition, Invoca said it extends its leadership in the $4.8 billion conversation intelligence market and is on track to exceed $100 million in revenue.

“With the acquisition of DialogTech, Invoca strengthens our AI-powered conversation intelligence platform. Together, we will empower marketing, sales, and eCommerce teams to optimize digital + human buying experiences and accelerate revenue growth,” said Gregg Johnson, CEO of Invoca, who will lead the combined company.

Invoca’s acquisition of DialogTech will bring a stronger investment in product innovation, deeper expertise in key industries, and a broader ecosystem of technology partners, agencies, and digital consulting firms.

The acquisition of DialogTech follows Invoca’s recent release of Invoca for Sales, expanding its solution set to serve revenue teams in contact center sales as well as marketing, customer experience, and eCommerce.

Union Square Advisors LLC acted as exclusive financial advisor to DialogTech.