At the Microsoft Ignite conference held in September last year, Microsoft teamed up with Adobe and SAP to take the wraps off the “Open Data Initiative” (ODI). The primary goal behind this effort was to “reimagine customer experience management” (aka CRM) by standardizing on a common data format.
At this week’s Adobe Summit, the trio announced a new 12-member ODI Partner Council while outlining a common approach and set of resources for customers.
The three companies plan to deliver in the coming months a new approach for publishing, enriching and ingesting initial data feeds from Adobe Experience Platform, activated through Adobe Experience Cloud, Microsoft Dynamics 365, and Office 365 and SAP C/4HANA, into a customer’s data lake. The idea is to enable a new level of AI and machine learning enrichment to garner new insights and better serve customers.
New companies include Accenture, Amadeus, Capgemini, Change Healthcare, Cognizant, EY, Finastra, Genesys, Hootsuite, Inmobi, Sprinklr, and WPP.