OnePlus, the Chinese smartphone maker, has decided to foray into a new line of business: making smart TVs. In the unexpected move, being described as ‘the first step in building a connected human experience’ by company chief Pete Lau, OnePlus will be expanding into TVs.

Lau feels the current state of smart TVs is still far from being well connected in their functionality and experience.

“As other consumer electronics have evolved and improved our lives, televisions have remained conventional and cumbersome. We bring inherent advantages to the industry, and with this new division we’re excited to explore the total connected user experience that can enhance everyday life,” Lau said.

A new division within OnePlus will develop the company’s new line of business. Lau also disclosed that he would head up the new TV unit while remaining in control of the smartphone division.

OnePlus launched its first smartphone almost five years back in 2014, and the only products sold by the Shenzhen-based company henceforth were its high-end smartphones (in the midrange segment), besides accessories like wireless earphones and backpacks.

OnePlus has also announced a contest for users to name the product. So if the company goes ahead with the name suggested by you, you could win yourself a new OnePlus TV and a trip to the launch event as well.