Oracle has added 15 baseline artificial intelligence (AI) models to Oracle Unity, a Customer Data Platform (CDP). Part of Oracle Fusion Cloud Customer Experience (CX), Oracle Unity blends built-in artificial intelligence with customizable industry-specific data models to deliver highly personalized industry-specific experiences. The latest AI models added to Oracle Unity support organizations in automotive, consumer packaged goods, communications, financial services, healthcare, high-tech, and utilities industries.

According to the company, the new AI models process data to provide insights that predict behaviors or provide next step recommendations. For example:

Automotive: A global car brand can use Unity’s Next Best Action and Next Best Offer models to recommend the most relevant actions and offers for every customer based on sales and transaction patterns.

Consumer Packaged Goods (CPG): An online cosmetics company can use Unity’s Customer Lifetime Value model to estimate a customer’s value over time based on profile and transaction patterns. It could then create a campaign for a new, high-end skin care product targeted at those customers who have bought less than two skin care products in the last six months and spent over $200.

Communications: A telecommunications provider can automatically send a special promotion to customers who may be thinking about switching to a different provider with Unity’s Churn Propensity model.

Financial Services: A community bank can use Unity’s Predictive Account and Contact Scoring models to estimate and score the likelihood of a sale converting based on profile and engagement patterns.

High-Tech: A solar panel manufacturer can use the Fatigue Segmentation model to classify customers into different levels of fatigue based on their profile and engagement levels. This enables them to adjust the volume of communications to their targeted accounts.

Utilities: An electric utility can use past interactions to determine whether email, SMS, Push, or Web is best to communicate on-peak and off-peak energy hours with specific customers using Unity’s Channel Recommender.

The new capabilities within Oracle Unity are available for Oracle Unity customers today.