Predictive analytics company Forwrd has secured $3.5M in seed funding to transform non-technical frontline employees into data-driven decision makers. The funding round was led by Angular Ventures along with various angel investors to increase their R&D team and kick-start their go-to-market.

Forwrd’s AI-based SaaS enables all employees, regardless of technical skills, to build predictive applications that detect hidden opportunities and critical risks in corporate data and recommends actions likely to convert, retain, and expand customers. Under the hood is a powerful combination of scoring technology that ranks leads and customers, a smart prioritization engine that organizes which leads to pursue first, and personalized next-best-action recommendations.

Recommendations are delivered via notifications right inside the business apps employees already use like Salesforce, Hubspot, Slack, Google Chrome, and more.

This no-code tool is user friendly, creating simplicity, so that any employee can base decisions on hard data in minutes, instead of days and weeks, driving tremendous corporate value and improved efficiencies across the organization.