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Puppet Strengthens Its Channel Muscle With Competency-Based Partner Program


Puppet has announced a new competency-based global channel partner program for the company’s almost-200 worldwide channel partners that operate across 35 countries. The new channel partner program will be competency-based, empowering more partners to act on behalf of Puppet to meet the needs of their shared customers. Puppet, in turn, will be able to leverage partnerships with unique competencies or specializations to extend its sales, engineering, and services teams.

Given the complex business challenges Puppet’s products solve, this competency-based approach will be mutually beneficial to both Puppet and its partners, as channel partners are encouraged to achieve competencies that align with their unique value propositions and dovetail with their customers’ needs.

Additionally, Puppet is expanding its partner ecosystem and extending program benefits to even more partners by altering its pricing structure and by making it easier for resellers to onboard and maintain an active status year over year.

Puppet will continue to invest in its various channel initiatives, including the upcoming launch of its new partner portal, co-marketing technology, and Puppet’s learning management system. Puppet’s partner kickoff is slated for the first half of 2022.

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