Rancher Labs has launched its Platinum Partner Program in EMEA, its further expansion in North America, and the global rollout of sales enablement tools and technical training programs. With the launch of the Platinum Program in the thriving EMEA market, Rancher is providing customers in-country access to fully trained Kubernetes experts in their region.

Originally launched in 2019, Rancher’s Platinum Program is a key pillar of its partner ecosystem, which also includes Consulting, Reseller, and Managed Service Provider partners. To support the expansion of the program, the company has hired Peter Dalziel as Rancher’s EMEA Channel Partner Director.

Alex Belak, who led the initial Platinum Partner Program launch in July of 2019, will continue to oversee the program in the Americas region in his role as Director, Strategic Alliances.

The Platinum Partner Program is targeted at resellers who have made a strong commitment to Kubernetes resources and expertise. Partners who attain platinum status gain exclusive access to co-marketing opportunities as well as lead generation and opportunity sharing programs, MDF, and options for co-branded content.

As part of the new Rancher Training Series, partners can now globally access a host of new training opportunities through Rancher. This extends pre- and post-sales training, advanced technical training, Kubernetes concepts, use cases, and training that helps partners build better development environments in hybrid and multi-cloud environments.

Also, additional partner resources include the self-service portal — an online repository of information, supporting documents, best practices, and sales enablement tools for partners.

Rancher Labs also announced the charter members of the program including B1 Systems (Germany), SVA (Germany), Conoa (Sweden), Puzzle (Switzerland), and Netic (Denmark). The launch includes the addition of four new platinum partners in the Americas, namely: Expedient, MIS3, Stark & Wayne, and World Wide Technology.