New Relic, announced at AWS re:Invent 2021, its plans to advance its alliances, partnerships, and channel program to bring data-driven observability to millions of engineers and developers globally. The company also appointed Riya Shanmugam as Group Vice President of Global Alliances and Channels to further develop and strengthen the company’s partner strategy and channel programs.

As enterprises across every industry and region continue to realize the benefits of cloud-based observability as an open, connected, and programmable practice for every engineer across every stage of the software lifecycle, partners will continue to be essential in bringing the value of New Relic One to more engineers.

Shanmugam joins New Relic from Adobe, where she was the Global Head of Cloud Adoption and Customer Success. Prior to Adobe, Shanmugam served as a customer engineering leader at Google Cloud. She has also held technical and strategic advisory roles for IBM, AMD, Infosys, and several hyper-growth startups.

New Relic said that its Channel Sales Program had a record year in 2021, driven by its work with AWS and strong channel performance with partners Carahsoft, Megazone, Rackspace, SHI International, SoftwareONE, and others.

Shanmugam’s first initiatives as Group Vice President of Global Alliances and Channels will be to strengthen New Relic’s partner programs, empower the partner ecosystem with resources and tools, and further simplify doing business with New Relic for partners and customers. She will also enhance New Relic’s global channel presence by working with global and regional partners and MSPs to further build practices and catalogs for the observability maturity journey and augment growth with new partners.