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Slash Cloud Costs With Amberflo’s Usage-Based Platform | Puneet Gupta


Many organizations are struggling to get a hold of managing cloud costs, and do not always have insights into their usage until the billing arrives. However, it is not the most efficient way to manage the resources that are being consumed when you are only analyzing costs and usage after the billing period.

Amberflo aims to change that, offering a cloud-metering, usage-based pricing and billing platform to help organizations take complete control of their cloud costs. In this episode, Swapnil Bhartiya sits down with Puneet Gupta, CEO and Co-Founder of Amberflo, to discuss the challenges organizations are facing with managing cloud costs and how Amberflo’s platform can be used to help solve these problems.

  • Many companies are moving to usage-based business models but it can be difficult to keep a tab on usage. This is where Amberflo’s cloud-metering, usage-based pricing and billing platform comes in. Gupta introduces us to the company and tells us what it is aiming to achieve.
  • Gupta takes us through why the usage-based business model was introduced and how the nature of cloud computing is elastic so resources also should be elastic allowing for them to be dialed up or down as necessary. He explains to what extent costs are a major concern.
  • AWS is managing its own internal cloud costs, and according to Gupta, gets ahead of the bills by using cloud metering. He goes into detail about how that helps teams measure what they are consuming without having to wait for a bill. He explains how this is used to contain your cloud costs.
  • Gupta believes that cloud metering has both a cultural aspect and a technological one that are intertwined. He feels that there need to be best practices for how resources are consumed and monitored but also for appropriate technology tools. Gupta explains how these need to work together in order for organizations to stay ahead with cloud cost management.
  • There are a variety of tools that help with cloud management costs, but many focus mainly on analyzing the billing rather than managing costs before the billing. Gupta discusses what sets Amberflo apart from other tools, going into detail about the metering capabilities and the pricing and billing application.
  • Gupta discusses what the dominant business model will be, not just for cloud but also for software in general. He believes it will be usage based not only because it is fair and transparent but also because the technology foundational stack is going in that direction too. He goes into detail about the benefits of usage-based costing for customers, giving examples.
  • Cloud resources are being spun up and down on a second-by-second basis, so having the ability to set thresholds and view the resources being consumed and manage them appropriately is a game changer. Gupta discusses how the metering tool is helping organizations get a hold of their resource consumption.
  • Gupta shares his tips for how organizations can embrace the usage-based model and move from the traditional legacy model to this new model. He explains the importance of putting in place the foundation of a metering system and starting to get the raw intelligence and insights.

Connect with Puneet Gupta (LinkedIn, Twitter)
Learn more about Amberflo (LinkedIn, Twitter)

The summary of the show is written by Emily Nicholls.

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