Snowplow has joined the Snowflake Partner Network as a Premier Partner and achieved Snowflake Ready Technology Validation. The Snowflake Ready Technology Validation program recognizes organizations that have completed a third-party technical validation to confirm optimization with Snowflake integrations. With this development, together Snowplow and Snowflake can offer a digital analytics solution.

The combination of Snowplow’s ability to generate, enhance and model best-in-class behavioral data with Snowflake’s Data Cloud capabilities provides businesses, data science teams and analytics power users with a platform on which to develop a deep understanding of their users. Customers benefit from the flexibility and near-infinite scalability of the Snowflake Data Cloud.

As a result of the partnership, businesses can also build applications on top of the Snowflake platform to execute additional use cases from marketing attribution. By leveraging Snowplow’s AI-ready data, joint customers can create highly accurate propensity models or other customer centric machine learning-apps.

Snowplow’s Behavioral Data Platform enables any organization to capitalize on AI-ready and behavioral data securely, at scale, to power innovative use cases. Generation, enhancement and modeling of the richest-possible data is possible, along with maintenance of human-readable data grammar and the opportunity to evolve schemas over time. Jurisdiction over pipelines management also ensures end-to-end security of the preferred cloud data warehouse, with complete ownership of data.

The combined technologies of Snowplow and Snowflake are already powering leading data brands including; Strava, DPG Media and Secret Escapes.