Twitter has launched Birdwatch, a pilot of a new community-driven approach to help address misleading information on Twitter. To start with, users in the pilot program will only include about 1,000 users in the US.
Birdwatch enables people to identify information in Tweets they believe is misleading and write notes that provide informative context.
“We believe this approach has the potential to respond quickly when misleading information spreads, adding context that people trust and find valuable. Eventually we aim to make notes visible directly on Tweets for the global Twitter audience, when there is consensus from a broad and diverse set of contributors,” Twitter VP of product Keith Coleman explained in a blog post.
In this first phase of the pilot, notes will not be visible on Twitter itself but on a separate Birdwatch site.
The site allows pilot participants to rate the helpfulness of notes added by other contributors.
“These notes are being intentionally kept separate from Twitter for now, while we build Birdwatch and gain confidence that it produces context people find helpful and appropriate,” Coleman added.