I sat down with anynines CEO Julian Fischer to talk about the value smaller companies like anynines bring to its customers as compared to big players like AWS. After what he explained a differentiator, I realized that it seems like the same pet vs cattle approach. When you work with behemoths like AWS you are just another customer among the thousand others. Whereas when you work with companies like anynines, you often interact directly at the CEO level. You are not cattle, you are a ‘pet’. Smaller companies will create custom solutions for your specific needs instead of offering you off the shelf solution that they are selling to everyone else.