Zerto, a Hewlett Packard Enterprise company, has announced strong momentum in 2021 for its ransomware recovery capabilities. In addition to its acquisition by HPE, Zerto’s 2021 successes were fuelled by multiple product launches, industry awards and accolades, and a number of customer and partner wins.

Completed in September 2021, HPE’s acquisition of Zerto immediately positions the HPE GreenLake edge-to-cloud platform in the high-growth disaster recovery as a service (DRaaS) market with a proven solution and further propels HPE’s storage business into a cloud-native, software-defined data services business. These capabilities were all underpinned by a number of key Zerto product announcements, including Zerto In-Cloud for AWS Zerto 9.0 (including Zerto Backup for SaaS, powered by Keepit), and the General Availability of Zerto for Kubernetes.

During 2021, Zerto was positioned by Gartner for the first time in the Magic Quadrant for Enterprise Backup and Recovery Software Solutions. It also won nine technology, channel, and customer-focused awards, including recognition from CRN as one of its ‘100 Coolest Cloud Companies.’

Zerto also announced a targeted campaign, aimed at showing organizations that their legacy ransomware prevention strategies are not enough and that they now need a more modern data protection solution in place for when the inevitable happens.

‘Get Out of Ransomware Jail with Continuous Data Protection’ allows organizations to try Zerto on 10 VMs. Organizations will be able to see how they can resume operations at scale in minutes, recover to a state seconds before an attack, and de-risk recovery with instant, non-disruptive testing if they are the victim of an attack.